Why You Need a Career Map – and How to Create One That Works

Why You Need a Career Map – and How to Create One That Works

You get up every morning and go to work. Now and then, an interesting job posting catches your eye, or you notice someone in your field whose job you wouldn’t mind having. All things considered, though, you’re basically following the path of the least resistance in your company.

But it this going to get you to where you want to go?

No matter where you are in your career, you should always know what your ultimate career objective is and how you’re going to get there. Otherwise, your career has no real direction, and you’re reacting to events instead of proactively creating opportunities. Fortunately, there’s a simple tool that can help you determine how to achieve your ultimate dream job: your own personal career map.

Just like any topographical map, your career map plans out a course to get you from point A to point B. That course is influenced by your own personal preferences. For example, if you want to rise to the top of your profession quickly, then your career map should show you the fastest way to do so. 

Alternatively, if you’re more interested in having a variety of life-enriching experiences along the way, then your career map should reflect this goal.

So how do you go about creating your career map?

The first and most important step is to define your career goal. Do you want to move into upper management? Would you prefer to become a recognized expert in your field? Or are you looking to make a move to a different field altogether?

Once you’ve defined your career goal, evaluate whether your strengths support your goal. As Jane Porter points out in her Fast Company article “How to Make a Career Map That Actually Works,” building on your strengths will help you excel faster. If your strengths aren’t relevant to your goal, it’s advisable to regroup and look for an objective that allows you to use your strengths. For example, if you’re a junior designer with an advertising agency but your real talent lies in communication and strategy, then you’d make a great account manager.

Next, determine what you need to achieve between now and your ultimate goal. What positions will you need to fill? What skills and/or qualifications are necessary? Is it a straightforward vertical climb through the ranks, or will you benefit from making lateral moves to gain a broader experience? Research each question thoroughly and make notes as to what you conclude is the best option. 

Decide if any of your life goals could have a negative or positive impact on your career path. Do you want to raise a family? Do you want to work overseas? Consider these types of personal life goals and how they relate to your objective.

Now it’s time to put it all together.

Write down where you are now, as well as your career objective. Draw an arrow between the two. Then start to write in each of the steps you’ll need to take.

Using the same example as above, let’s say you’ve decided to pursue the route of account management and eventually move into the C-suite at one of the major international agencies. You’re interested in working overseas, and you also want to start a family within five years.

A logical career map would first be to talk to your current employer—who knows your strengths—about transitioning into account management. From there, successfully managing a number of high-profile projects will eventually propel you into senior account management. This would be a good time to either move to a large international agency and/or work overseas for a while. However, you can also remain with your first employer and climb even further through the ranks to upper management and the C-suite, and make the step to an international agency if you still want to.

Think of your career map as your professional GPS. It knows where you are, where you want to be, and how you can get there. Like a GPS, it’s flexible and can re-route when necessary, depending on events that influence your journey. In the example above, becoming a parent might influence how quickly you advance or whether you spend time overseas. However, if your career goal remains the same, then you should always return to your career map to plan out an adjusted course.