Read Smarter – Not More
Are you always struggling to keep up with developments in your field? Are you overwhelmed by the number of sites, articles and blogs you need to go through to get the information you want? Then the answer isn’t to read more — it’s to read smarter. Here are some tips to get you started with finding the professional information you need.
Use Google alerts
To be notified when a blog post, article or some other form of content that interests you is published online, created a Google alert. For example, if you’re interested in advertising, you could create an alert for the keywords “advertising” or “advertising campaign.” To do this, go to Google Alerts. Enter a relevant keyword or key phrase in the search box. Use the “Options” menu to customize your search; then click “Create Alert,” and your search results will be delivered to your inbox.
Customize your LinkedIn feed
Your LinkedIn feed shows content from your connections. It also shows recommended and sponsored content based on your interests. However, this can still leave you overwhelmed with information, so it’s good to know you can customize your feed to see content that’s more relevant to you. To do this, navigate to any post in LinkedIn, click the “More” icon and click “Improve my feed.” Now, when you click the tab labelled “Follow fresh perspectives,” you’ll see a list of sources that LinkedIn recommends for you. If you see any that interest you, click “follow” to start seeing content from them.
Leverage aggregate sites
One of the best ways to get the content you want is to leverage aggregate sites like Feedly and Flipboard, as well as mobile apps like News360. These aggregators allow you to personalize your feed by following topics, blogs, publications and subject matter experts or influencers. Most feature a range of filters and tools, including bookmarks, saving articles to read later and even sharing features.
If you use these tools to your advantage, you’ll soon find you’re spending less time looking for quality information and more time reading it. In the long run, that can help you build your professional knowledge, which in turn, can have a positive impact on your career.